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Click here to read our latest articles Or call us toll-free at (888) 255-9848 (USA) or (404) 255-9565. “The customer should have paid for that time-and if you instill in them the respect for the craft of jewelry making that it deserves, they will pay for that time.”, Jewelers need to look at repairs through their customers’ eyes to better sell them, says Johnson. “We didn’t have to take the time to make an entirely new design in CAD, and we didn’t have to charge him a custom fee for a rather unique repair job,” she says. Learn more. NEW!
Hand Carved waxes-extensive pricing for virtually any job. On the mat we offer 3 choices: “For example, if we get in an earring post repair that we’d charge $15 to solder, and it takes us three minutes with the laser, we’ll tack on $3 to the price and charge $18 for the repair,” she says. He’ll show them the gold stock that will be used in the resizing. Go ahead and order Geller’s Blue Book for your store and start making more money the first day it’s on the counter. In addition to using the book, Grinnell discussed pricing with friends in the industry and retail stores in the neighborhood. You can make your own pricing sheet and insert them under the clear top. “The customers feel it’s professional, a trade standard, not just a number we’re picking out of the air.”, In fact, Grinnell wishes more jewelers would adopt Geller’s repair pricing strategies in their stores. How much will an 8 point diamond cost the customer? We also offer an online orchid community which has emerged from this project. ”The clasp is only $45.00”, Don’t you get a 90% closing ratio? An intensive section on Laser welding repair pricing. Bi-monthly newsletters highlighting great articles, ganoksin member featured artists, popular community conversations and more.
“Prices are all over the board, based on availability and demand. “Jewelers are good at giving things away,” says Jeff Johnson of The Johnson Family’s Diamond Cellar in Columbus, Ohio. She wanted a platinum head. And at that point, the customers are left to base their decisions not on the price of the work, but on the quality of craftsmanship.
Click here to get a FREE four-month trial subscription. Pricing chart for costs associated with various jewelry repair services. This price includes the re-finishing and re-oxidation of the piece. Places where the phones are answered. “We don’t have to carve a new wax model, so the price may be discounted a bit.”. One you purchase the Geller's Blue Book you'll be given the password to access it. Recently updated the version 5.0 users, release 6.2 is Platinum at $900 to $1150; Gold at $1500 and should take us to $1650.00. Can you come out and price this matching wedding band we drew up?
“Some of the hardest repairs to price involve replacing colored stones,” she says. “None of our customers have said our repair prices are too high,” says Grinnell. If you ever find yourself asking these questions, the repair pricing strategies used by the three jewelers profiled below might help. Could your sales staff price this baby without your help? few rules). Think about it.
“We’ve done some market sampling by calling competitors in our area to ask what they’re charging to do basic things, such as sizing rings, soldering chains, etc.,” says Johnson.
The staff at MJR was incredibly helpful, and the final cost was about half what I expected. Creating an accurate, competitive price list for the store required a good deal of research.
“Even those that seemed high were justified. “If we tell the customer that we charge X amount to size a half shank because we pay our goldsmiths more than most people do, they aren’t going to be interested in that explanation. When Jon Barry Dinola of Yardley Jewelers in Yardley, Pennsylvania, opened his store in 1977, he was charging more than what other jewelers were charging for the same repairs in the Philadelphia area.
You have to aim for a 3 time markup because with re-do’s, freebies and other giveaways your store should settle for no less than a 50% gross profit margin (keystone) from the shop.
Free – Ultrasonic He’ll even take them into the shop to see the jewelers working at their benches.
“We started with David Geller’s book on pricing repairs and found his charges reasonable,” says Grinnell. By following these steps you can arrive at a fair price for your jewelry as there is room for adaptation: 1)Material Costs. Jewelry Repair via the Internet.
| It is the oldest and largest jewelry making community on the web. Honest, quality work, he says. | There is a one time fee of only $65.00 and you’ll be able to use it on this version and any future versions without any additional printing charges. Order your copy today. We sell quality antiques, collectibles, jewelry, … How much is all of this? This mat answers the question to your customer “Our Policy on Cleaning Your Jewelry”.
It’s time to equalize yourself with the money made by other trades people who also work with their hands. Grinnell has found it useful to base her laser repair prices on what her fellow store owners charge to let other jewelers use their lasers: $1 per minute. When we quoted her the price, $169, she said ‘fantastic, let’s do it.’ And we haven’t had a complaint since.”.
Repairs are not PRICE sensitive, These types of guarantees help to justify the prices Johnson charges for his repairs. CLICK HERE TO ORDER YOUR GELLER'S BLUE BOOK. A couple of half shanking jobs and you paid for it: $399 plus shipping and you get the whole kit (the blue book, online video training for the staff, a Quick Pick repair list-20 of the most used repairs plus the take-in counter mat). Here David Geller goes PAGE BY PAGE to train the staff and the store owner/manager.
Click below to order the kit, additional copies, addition QuickPick Repair List and other profit making items for your store. Price book and QuickPick repair list.
One section is for the owner/manager; another section is a tour of the book, page by page done by David Geller; and the 3rd section trains the staff how to successfully sell repairs & custom design and how to handle customers concerns about price.