Meanwhile, YouTube giant, Calfreezy, swings past on his very own wrecking ball.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. We are no longer accepting comments on this article. The creative highlights nostalgic memories of bucket hats, iconic games consoles renowned Acid House Smileys of 90s raves and how Lynx Africa has been a part of teen culture for two-and-a-half decades. This will be the first time Lynx has featured augmented reality on their packaging. When creating an ad, most companies will look at bringing in a famous face or will make use of a well-known song to help it stick in viewers’ minds. The legal devices being used by Republican's to challenge election results, 'It's bonkers and dangerous for public health!' Part of the Daily Mail, The Mail on Sunday & Metro Media Group, Trump tweets 'STOP THE COUNT!' For the first time, a shortened version of the advert will be available to download via a SnapCode on a limited-edition range of Lynx 25th anniversary products - Lynx Africa Body Spray, Lynx Africa Body Wash and Lynx Africa Anti-Perspirant.

A lot of past Lynx adverts have always hinted at sex in some form but this 2020 version certainly doesn’t beat around the bush. However, the latest advert from Lynx has gone down quite a different route and it’s safe to say that it’s divided opinion.

Creating a memorable advert is a tricky business and can be seen as an art form by some.

After the can comes to a halt on the ground, it is accosted by an amorous squirrel, leading to the outrage. The campaign features a brand-new TV advert which takes viewers on a journey through 25 years of iconic British moments, told through the story of a classic teen romance with a modern twist.

Published: 13:40 EST, 6 May 2020 | Updated: 14:32 EST, 6 May 2020.

In future this version of the advertisement will only be broadcast after 9pm.

A total of 155 contacted the Advertising Standards Authority complaining about the 'offensive' advert, claiming it was 'offensive' and 'inappropriately scheduled'. World heavyweight boxing champion Anthony Joshua features as a boxing bobblehead in an eye-catching yellow car. However, something at the very end of the advert has caught viewers eyes.

At 12:55pm on channel 4.

It is known as Lynx in the United Kingdom, Ireland, Australia, New Zealand and China.In other countries such as Canada, South Africa and the United States it is known as Axe. “Hot since ‘95 has got to be one of the most challenging and complicated productions I’ve ever worked on. A spokesperosn for Lynx Africa said they would not be broadcasting the advert before the watershed again. Trump sends in Rudy Giuliani and son Eric to dispute Supreme Court ballot deadline in Pennsylvania claiming the mail-in vote could be from 'Mars, Canada, or dead people', Republican pollster says election predictions were so wrong because people are scared they will be CANCELED if they admit to being conservative, 'F*** you fascist': Foul-mouthed female anti-Trump protester, 24, spits in cop's face and is tackled to the ground in New York, On what grounds is Trump taking legal action in Wisconsin, Michigan, Georgia and Pennsylvania? It is almost entirely made using CGI and VFX but we’ve had the perfect partner for this epic journey – the almighty MPC Film, who in February 2020 won an Academy Award for visual effects, who have worked on lots of blockbuster and academy award winning films – and we couldn’t be happier with the result. Creating a memorable advert is a tricky business and can be seen as an art form by some.

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The marathon advert celebrated the 25th anniversary of Lynx Africa showing various teenagers using the product over the course of the past three decades. You’ve got a young guy who wants to impress an attractive girl at school and, in typical fashion, out comes the Lynx Africa and the young woman is instantly impressed. But along the way, there are several nostalgic nods to the mid-90s and early 200s as Lynx Africa celebrates its 25th birthday this year. Farm Heroes Saga, the #4 Game on iTunes. One shocked Twitter user wrote: “have i actually just seen an advert of a cgi squirrel shagging a can of lynx africa??? The advert features a teenager in 1995 testing out the product before he is sucked into a time tunnel and passes through various happy historic events, such as Euro '96. The slogan for our advert is ‘girls can’t help but to love the lynx’. Have something to tell us about this article?

The 60-second advert, which celebrates the 25th anniversary of Lynx Africa, follows teenagers using the product throughout the 1990s, 2000s and 2010s, ending with a … Along the journey, the teenager meets British world heavyweight champion Anthony Joshua. Viewers were happy with the earlier scenes in the advert, but when became outraged when they saw the squirrel becoming romantically involved with the can at approximately 8.45pm on Saturday.

No decision has been made on whether there are grounds for an investigation.'.

Twitter users expressed surprise over the ending shot of the advert which was before the 9pm watershed on Saturday night.

SEE ALSO: Barclaycard’s gorilla advert is the best of 2020. The primary target audience for Lynx Africa is B/C1/C2 16-30-year-old men and the secondary audience would be category A as it is quite expensive to buy and the age range for secondary audience could be middle aged men. While the majority of the ad is standard Lynx advertising, the final few second of the ad are… a little different, shall we say. Play it now.



Axe or Lynx is a brand of male grooming products, owned by the British-Dutch company Unilever and marketed towards the young male demographic. The girl picks up the can and sprays him with the product and then sprays herself. What we see is an over-amorous squirrel getting a little too up-close and personal with a can of Lynx.

Once the teenager arrives in 2020, he is thrust towards the girl of his dreams rolls on the ground, letting go of his can of deodorant.

Lynx Africa’s latest advert has divided viewer opinion after featuring an alarmingly amorous squirrel. {{#media.focal_point}}.

The film tells the story of a boy, from 1995, who’s trying to get back his lost can of Lynx Africa - which disappeared in a time travelling vortex.

Kids are watching. With gaming being a key passion point for Lynx, and at a time where young guys need to stay at home, it is a great opportunity to help provide some entertainment, whilst helping to raise funds for a great cause.

Global Chief Creative Officer: Rodrigo Sobral, Creative Director: Rodrigo Sobral , Ed Edwards, Senior Creatives: Joe Fletcher, Milan Desai, Post Production Producer: Amie Kingsnorth, Executive Producer: Johnny Blick, Louise Unwin, James Nicklason, Oliver developed the campaign with MPC and Wave, Johnny Blick, Louise Unwin, James Nicklason, OLIVER Eyes Rapid European Growth with Launch in France, OLIVER Hires Simone Forster to Lead U-Studio’s Global In-House Team, Dare Welcomes Creative Arnaldo Boico to Accelerate Digital for Clients.

Lynx Africa’s latest advert has divided viewer opinion after featuring an alarmingly amorous squirrel.

As a key extension of the campaign, Lynx is sponsoring the NHS Cup, seeing celebrities from the world of Sport, Music and more, competing on FIFA to raise money for the NHS. ', Twitter users expressed surprise over the ending shot of the advert which was before the 9pm watershed on Saturday night. It was shot in South Africa and was directed by visual experience expert Richard Skinner, who also managed the special effects. The campaign features a brand-new TV advert which takes viewers on a journey through 25 years of iconic British moments, told through the story of a classic teen romance with a modern twist. You should be ashamed. Start-Up episode 3: Release date and time for Netflix Korean drama explained, {{#media.media_details}}

While some on social media have found the ad hilarious, others have been shocked by the squirrel cameo, especially as the ad aired during family programmes such as Britain’s Got Talent. The comments below have not been moderated.

Jamie Brooks, Lynx brand manager commented: “With its legendary status in the UK, Lynx Africa has been one of the nation’s favourite fragrances for over two decades. British rap and grime sensation AJ Tracey takes the wheel as a London bus driver. She then tosses away the can.

It’s disgusting.”, Whereas finally, this Twitter user was actually a fan of the squirrel’s appearance: “I was halfway through a tweet saying that Lynx Africa advert was shit but suddenly there’s a squirrel humping an aerosol and it’s well and truly redeemed itself”, In other news, Start-Up episode 3: Release date and time for Netflix Korean drama explained. We are creating an advert for Lynx Africa by Unilever. Scanning the code will transport consumers into a Lynx Africa virtual reality, taking them through the last 25 years, starting with a 95’ lens featuring frosted hair tips and ending with a modern lens in 2020.

The ASA told Metro.co.uk: 'We had 155 complaints about the Lynx TV ad featuring a squirrel behaving amorously with a deodorant can. But one thing that is certain about the ad, it’s definitely memorable. The campaign was created and launched by Unilever's in-house content agency U-Studio, one of the largest in-house teams in the world, with over 300 creative specialists across the globe.

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