WOJCICKI: We knew we had to be different because we didn’t want to just take text ads. And that brings us back to Susan’s story, which is about to merge with the story of YouTube. So every single object in the solar system has its own individual unique north. Did they go back and scrub all the textbooks, and change all the planetarium show scripts? Defining true north for your organization, especially as it scales, gives everyone on your extended team a way to communicate – and to agree on what’s most important. HOFFMAN: It’s a massive undertaking to support endless user-created content in a way that stays diverse while filtering out violent extremists, conspiracy theorists, or those who think COVID came from aliens or 5G. So if I say that a star is visible from the northern hemisphere, you immediately know where on Earth I mean. It’s been trying to strike a balance of making sure that whenever we take a step in responsibility that it’s really well thought out, that we have spoken with the experts. Whatever they built could not compromise their product. She’s referring, of course, to Sergey Brin and Larry Page, co-founders of Google. Now, I can do it here with YouTube, and we can implement all the good things that I learned and skip the bad parts. Gaming is a huge area for us on YouTube…. So Google and its seven employees started out in Susan’s literal garage. Should they go toe-to-toe with YouTube, and try to kill them? This impacts not just grand corporate strategy, but the teeny day-to-day decisions made by everyone on your team. According to our records, she has no children. Now you’ve heard of the combination restaurant? The 52-year-old American was born in the Year of the Monkey and is part of Generation X. Susan Wojcicki’s birth sign is Cancer and she has a ruling planet of Moon. Susan laid out the map to orient us – for an origin story from that time period that I’d never heard. It was both a moment of incredible highs while we found this great area that we could develop and build product and then soon afterwards realizing, “wow, as soon as we thought we had found something, we were failing.”. This page is updated often with new details about Susan Wojcicki. : Google early on had a lot of philosophy about democratizing, like: how do you make advertising accessible to everyone? Susan Wojcicki’s birth sign is Cancer. Is Susan Wojcicki married or single, and who is she dating now? At essence, better search means better access. LILLY SINGH: What up everyone? Hey what’s going on everybody? SHISHIR MEHROTRA: So we set this goal, “We’re going to get to a billion hours a day.” And had this very big positive rallying factor. They’d given out their search bar for free. Did the ad turn up useful results for the user? However, with the sway of time, she got interested in technology. WOJCICKI: They entered through the garage and they actually had a hallway with a few bedrooms off of it. According to Chinese Zodiac, Susan was born in the Year of the Monkey. And that’s pretty much all there is to say. HOFFMAN: That doesn’t mean that the changes have solved everything. With no clear directions to guide her, and no map to follow, Susan used Google’s core product – its excellence in search – as her North Star. Just as they did with AdWords, the YouTube team measured “quality” by relevance. HOFFMAN: If it’s not already clear: becoming CEO is a huge shift in responsibility, even if you’ve been working for more than a decade at the parent company. : Our first ad models never really worked that well, and the first one completely failed where we just took Amazon affiliate links and served them and nobody clicked on them. WOJCICKI: I started working in video with Google’s product called Google Video. Again, that was Dr. Becky Smethurst, astrophysicist at Oxford… and YouTuber. When you’re caught off-guard, when you’ve prepared nothing, and are asked to make a gut call, you want your gut to be right. The North Star never appears to go anywhere, because it’s so near the axis around which the world turns. Was there targeted outreach? : It was actually really hard to find office space. And if this is already making it feel like you don’t know which end is up, don’t worry: Dr. Becky says, physics has your back. YouTube’s recommendation algorithm even came under fire in Congress for sending viewers down rabbit holes of more and more fringe voices. Growing up in Silicon Valley would give Susan a unique vantage point, from which she could actually watch the landscape change. That’s Dr. Becky Smethurst, astrophysicist at the University of Oxford. Susan Wojcicki was born on the 5th of July in 1968 (Generation X). When you’re caught off-guard, when you’ve prepared nothing, and are asked to make a gut call, you want your gut to be right. Susan Wojcicki, in full Susan Diane Wojcicki, (born July 5, 1968, Santa Clara, California, U.S.), American tech industry executive who was CEO (2014– ) of the video-sharing Web site YouTube.She previously was the senior vice president in charge of marketing at YouTube’s parent company, Google Inc. – Who’s the richest Entrepreneur in the world? HOFFMAN: What Google needed most was more users. The job has only gotten tougher now that the CEO chair is hers. She is the current CEO of YouTube. But I’m sure you know, that’s not where the story ends. Sure, let’s talk about that. : It was clear to me this was just a huge opportunity in terms of future video and I was a big advocate, along with Salar Kamangar who was also the CEO of YouTube. HOFFMAN: But Google wasn’t the only entrant into the race toward a video platform to democratize broadcasting. : What happened was Larry just asked me. It’s your girl Lilly. Dr. Becky Smethurst is an astrophysicist and research fellow at the University of Oxford. YOUTUBER: Hey guys what’s up? Cowhands would use it on cattle drives. Please check back soon for updates. For Google, quality of search results was the magical metric they used to define success. And to be clear: YouTube hasn’t figured it all out yet. She’d been given a single guide star: “Don’t screw it up.”. Here’s some of the early lessons about how to maintain a true north within the melee of a lot of different people with a lot of different opinions? Charlie, that really hurt! Interesting: Andrew Napolitano: Married Man Or, Gay? : So Earth, for example, spins on its axis with north tilted at 23 degrees compared to the sun’s north. : I could call a few new universities and I would have a long conversation – or I could just put something on the website and make it free where you copy and paste. WOJCICKI: Our first ad models never really worked that well, and the first one completely failed where we just took Amazon affiliate links and served them and nobody clicked on them. Wow, that’s so intense. In September 1998, the founder of Google, Larry Page and rented Susan's garage of her Californian small house to build up their first Google office. By the year 2000, they had captured a quarter of the search market. But also, YouTube would need some guidance to support this rich, strange, diverse ecosystem. It stated, in no uncertain terms, that YouTube is under no obligation to host or serve content. We just want everybody to use Google. And that’s when I realized: “There’s something happening here that’s really interesting.”. At essence, better search means better access. That’s the dream. And if you watch this video, it says so much about what YouTube’s appeal has always been. And we actually started, believe it or not, just with a simple web page where we said, “Send us your video, upload your video to Google.” We didn’t even tell people what we were going to do with it. For everyone. Discover the net worth of Susan Wojcicki on CelebsMoney. She came into the radar of limelight after being the CEO of worldwide famous video sharing company, YouTube in 2014. HOFFMAN: Yep. HOFFMAN: Keeping true north isn’t one single decision, one set of navigations. Smash that subscribe button and we’ll see you next time. So what did scientists do when faced with this case of mistaken direction? For companies, it’s the same. Subsequently, Susan started working with the company in 1999 and promoted initial viral marketing programs and the first Google Doodles. But I’m sure you know, that’s not where the story ends. And that was just really, in retrospect, an insane decision that we have no people that understand advertising. Failing at scale was not a familiar experience for Google back in 2005. : Google probably had about 30 people and we decided to build our own ad system. WOJCICKI: At the time, it was unclear that Google was going to be successful because there were so many other search engines, none of which really did a good job, but it was a very crowded space. It also rotates. Was there targeted outreach? I was so close. HOFFMAN: With no clear directions to guide her, and no map to follow, Susan used Google’s core product – its excellence in search – as her North Star. So sit back. Susan was born on 5 July 1968 in Santa Clara County, California to a well-educated family. Now, YouTube was shifting toward a new definition: away from pure accuracy, and toward responsibility. And they followed this compass as they designed their own ad model – a transformation from industry norms. WOJCICKI: One of Google’s biggest innovations was focusing on user quality. And all of their resources went into making sure they did it better than anyone else. Cancers are very sensitive and caring. It would transform Silicon Valley’s trajectory – and Susan’s as well. So Susan looked for groups who really needed search. I was just like SVP of YouTube. How do we optimize between revenue and our users, and how do we measure quality? Unlike the Baby Boomer generation, Generation X is focused more on work-life balance rather than following the straight-and-narrow path of Corporate America. It was both a moment of incredible highs while we found this great area that we could develop and build product and then soon afterwards realizing, “wow, as soon as we thought we had found something, we were failing.”. It was posted to YouTube in 2012, in the midst of the Arab Spring. But Google wasn’t the only entrant into the race toward a video platform to democratize broadcasting. Nobody thought there was actually any money in search. And at this calculation, Google has gotten very, very good. Susan Wojcicki’s Boyfriend. It’s on him. There was … another. SMETHURST: And what we find is that it rotates in the opposite way to what the solar system and the sun does. So the Milky Way’s North Pole is in the direction of the Earth’s South Pole. WOJCICKI: We created this way for all universities to have Google search on their properties, and that was a program I worked on. It would transform Silicon Valley’s trajectory – and Susan’s as well. WOJCICKI: I remember sort of asking like, “Wow, like wait. In business school, you learn who’s your target audience and you build a targeted campaign and so I would say, “Who do you want me to market to?” And they said, “Everybody. JUSTIN BEIBER: What’s up guys? How do you explain neural networks in a really compelling way? Eventually, she became the vice president of Google's Advertising & Commerce, and find out that the YouTube, then a small company, was successfully competing to Google's Google Video service. Thank you, Becky, for extending our metaphor. I’m Reid Hoffman, co-founder of LinkedIn, partner at Greylock, and your host. And we actually started, believe it or not, just with a simple web page where we said, “Send us your video, upload your video to Google.” We didn’t even tell people what we were going to do with it.

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