DIGITAL MARKETING:

Digital marketing is a dynamic and essential component for businesses today. It involves leveraging various online channels and tools to promote products, services, or brands and engage with consumers. Here’s a quick overview of its key components

  1. Social Media Marketing:
    • Utilizing platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your brand and engage with customers.
  2. Email Marketing:
    • Sending targeted emails to prospects and customers to drive engagement and sales.
  3. Pay-Per-Click (PPC) Advertising:
    • Running paid ads on search engines and social media platforms to drive traffic and conversions.
  4. Influencer Marketing:
    • Collaborating with influencers to reach their dedicated follower base and promote your offerings.
  5. Affiliate Marketing:
    • Partnering with affiliates who promote your products for a commission on sales.
  6. Analytics and Reporting:
    • Using tools to track and analyze the performance of your digital marketing efforts to optimize strategies.

Digital Marketing

Date:  24th November 2024

Author: Ritu Srivastava

Reviewer: Sidra Aiman

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