In addition to providing an efficient technology solution, it is important to ensure that there is a sustainable return-on-investment for the service provider and an affordable subscription price for the end user. This drives the need for a sustainable economic model. We propose a model which ensures active involvement of GPs who will eventually promote and sustain the broadband. Such a model is referred to as the 4P model, i.e., Panchayat-Public-Private-Partnership model, which is a self-sustainable model.

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